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Company News — Ge Jia's company establishes strategic partnership with European and American wedding planning agencies, introducing the concept of "Children's Dress Shop"

As wedding services become more experiential and customized, wedding planning agencies are constantly enriching their collaborative ecosystems. Recently, Ge Jia's company announced strategic partnership agreements with several leading European and American wedding planning agencies, including a well-known US wedding planning company, a high-end UK wedding brand, and a member of the German Wedding Association. The two parties will jointly establish dedicated "Children's Dress Halls" at designated wedding exhibitions, physical showrooms, and wedding venues. This initiative is seen by the industry as a significant step in the brand's expansion into the service sector.


These children's dress halls feature not only physical dresses on display, but also on-site services from professional dress consultants, including measurements, fittings, color matching suggestions, fabric sample displays, and quick ordering. Clients can simultaneously select dresses for flower girls, siblings, groomsmen, and bridesmaids during the wedding planning phase. This significantly enhances the comprehensiveness of wedding planning services for wedding planning agencies and strengthens brand exposure and channel collaboration for Ge Jia's company.


The collaboration process is as follows:


601. Featured Exhibition Area: A dedicated children's dress display area will be established at the partnering wedding venue or exhibition, showcasing popular, custom, and family-friendly styles.

602. Pre-Order Experience: Wedding planners will schedule a fitting session for flower girl dresses during the wedding schedule, simultaneously confirming the style and size.

603. Fast Ordering + Logistics Support: Connect with local warehousing/courier service providers to ensure same-day order confirmation and 2-3-day delivery.

604. On-Site Accessory Support: Provides immediate replacement accessories such as headpieces, capes, bow ties, and sleeve flowers, enabling immediate response to any on-site size or styling changes.

605. After-Sales Collaboration: After the wedding, if a client requires a refund, adjustment, or reuse of their dress, they can directly contact Ge Jia's company through the planning agency/dress shop.

Industry insiders believe that this service upgrade significantly enhances the consumer purchasing experience and strengthens the brand's "immersive" experience. For Ge Jia's company, it is not only an extension of its channel layout but also a strategy to enhance brand value: allowing customers to experience the brand's professionalism and attentiveness during wedding planning.

Going forward, Ge Jia's company plans to expand this model to more countries and cities, such as France, Italy, Japan, and Australia, in high-demand wedding markets. The company will also introduce AR/VR fitting technology and virtual dress matching tools to further enhance the customer experience. If this children's dress store model is successfully promoted, it is expected to become a service benchmark in the children's clothing industry.