In the past, the children's dress market was primarily focused on weddings, stage performances, and photo studio rentals. However, with the rise of social media, parent-child activities, and the consumer trend of ceremonial family events, formal wear is no longer just for "specific occasions." Many parents want their children to wear formal wear for birthdays, family gatherings, and festive occasions, while also ensuring comfort and practicality. This trend has injected new momentum into the children's dress industry.

Changing consumer trends:

The widespread popularity of "ceremonial family photos" on social media platforms (such as Instagram, TikTok, and Pinterest) has led young parents to enthusiastically create outfits for their children that mirror their adult styles. Parent-child outfits, brother-sister sets, and simple dresses are gaining popularity among friends and family. Many dress styles are no longer limited to photo ops; they are designed to be worn at events as well as for everyday special moments.

At the same time, online customization services are rapidly developing. Consumers are willing to pay a premium for personalization, name embroidery, and custom sizing. To meet this demand, dress brands are offering "made-to-measure + one-on-one designer consultation" services. Especially in markets with a strong demand for personalization, such as Europe, the US, Japan, and South Korea, the proportion of custom dresses is increasing year by year.

Competitive Landscape and Market Focus:

• Brand Differentiation and Upgrading: Traditional children's clothing companies are entering the dress market, bringing in more traffic and competition. However, in the dress market, design, fabrics, craftsmanship, and customer experience are core brand barriers.

• SKU Refined Operations: To address the seasonal and situation-specific dress market, many brands are adopting a "modular design + matchable components" approach to reduce inventory risk and increase repeat purchases.

• Parent-Child/Set Collections Becoming Popular: Family outfits with a unified or matching design are becoming a new way to enjoy photos, travel, and holidays. Many brands are focusing on promoting mother-daughter, father-son, and brother-sister sets.

• Penetration of Environmental Protection and Sustainable Development: Consumers are not only concerned with style, but are also increasingly prioritizing material safety and environmental protection. In the future, dress products will gradually evolve towards organic, recyclable, and zero-waste products. Market Size and Forecast:

According to the latest market research report, the children's dress market segment (including wedding, performance, and party dresses) is expected to achieve a compound annual growth rate of 8%–10%. With the increasing share of ceremonial wear, parent-child wear, and customized services, the total dress market is expected to expand by over 20% in the future.

Implications for Brands:

To seize this market share, children's dress companies must not only possess the "aesthetics and craftsmanship" of traditional dresses but also upgrade towards "fashionable lifestyle, user experience, and sustainability." Establishing brand identity, customer loyalty, and supply chain flexibility will be key to future success.

For Ge Jia's company, this industry trend aligns perfectly with its core focus. The company has previously focused on dresses, parent-child wear, and sustainability, using design to express emotion and quality to earn trust, placing it at the forefront of the market. Going forward, the company can further strengthen its social media presence, build user communities, launch dress styling guides, and expand beyond children's dresses into ceremonial wear.