With the accelerated pace of brand internationalization, cross-border logistics has become a bottleneck for many dress brands. To shorten customer wait times, reduce return and exchange rates, and improve customer satisfaction, Ge Jia's company has invested heavily in recent years in developing a global warehousing network. In the fall of 2025, the company announced the establishment of partner warehouses in major markets such as North America (the United States and Canada) and Europe (Germany and France), achieving multi-node coverage.

These local warehouses are not entirely self-built, but rather rely on local third-party logistics/warehousing service providers to pre-stock the brand's products. This allows customers placing orders in the US and Europe to receive shipments from the nearest warehouse, with delivery times typically within 3-7 business days. This arrangement is particularly valuable for urgent orders, custom dresses, and peak wedding season orders.

Specific advantages include:

445. Faster Delivery: Compared to direct mail from a Chinese warehouse, shipping from a local warehouse significantly reduces transit, customs clearance, and transportation, improving the customer experience.

446. Lower Logistics Costs: Local warehouses can stock inventory in bulk and distribute it locally, reducing cross-border shipping and customs duties. 447. Simplified Return and Exchange Process: Customers who need to return or exchange items can do so at the local warehouse, avoiding long-distance international shipping costs.

448. Flexible Inventory Strategy: Warehouses can adjust their inventory structure based on regional market sales, quickly responding to changes in market demand.

449. Promotion and Display Support: Local warehouses also offer product displays, pop-up experiences, dress fittings, and pickup/return points, enhancing the brand's local image.

In the European and American markets, this type of logistics layout is considered a key strategy for cross-border apparel brands to enhance the user experience. Many customers prioritize "shipping location/delivery time/return convenience" when making a purchase. Ge Jia's company's launch of this local warehouse network reflects consumer expectations for a combination of "speed, reliability, and service."

In the future, the company plans to expand to the UK, Italy, Spain, Japan, Australia, and other regions, establishing warehousing/logistics nodes in more countries. At the same time, an intelligent warehouse system (WMS + OMS) will also be built to realize functions such as inventory warning, dynamic allocation, and regional forecasting to further improve warehousing efficiency and cost control.