In the formal wear industry, buyers often spend extra time pairing accessories like headpieces, capes, pendants, bows, and waist ornaments. To enhance user experience and brand added value, Ge Jia's company officially launched its "dress + accessories integrated" collection in September 2025. This means that when customers purchase a dress, the matching accessories are already part of the set, eliminating the need to purchase them separately for a nearly complete outfit.

Product Design Concept:

• Each dress is paired with one to three carefully selected accessories, such as a headpiece, headband, cape, waist ornament, ribbon, gloves, and bow tie, ensuring a consistent look, consistent style, material, and color scheme.

• Accessories are designed in tandem with the dress during the design phase to avoid awkward "matching" issues later.

• Some accessories are detachable, allowing customers to wear or remove them flexibly depending on the occasion.

Product Lines and Key Styles:

The initial collection of integrated accessories includes wedding dresses for flower girls, festive occasions, stage performances, and parent-child dresses, among other styles. For example, wedding-style little princess tulle dresses are paired with lace capes and headpieces; parent-child dress combinations feature the mother's dress with wrist flowers and small hair accessories. Some boys' dresses also come with accessories such as sleeve flowers, brooches, pocket squares, and ties.

User Experience and Market Response:

The new collection received positive feedback from customers immediately upon its launch. Many customers commented that this "buy the whole set" option eliminated the hassle of matching accessories and enhanced the overall visual effect. Wedding planners and photographers also praised the ease with which flower girl dresses blended into the overall wedding style.

During overseas promotions, the collection became a key selling point, gaining popularity and garnering positive reviews on social media platforms and featured as a highlight of photography packages. Order growth was significantly higher than for styles that only sold individual dresses.

Brand Strategic Significance:

Integrating accessories not only extends the dress product line but also increases product loyalty and added value. Customers are more likely to purchase the entire set due to the overall look. This also reduces the risk of complaints and returns due to inappropriate accessory combinations. In the future, Ge Jia's company plans to continue expanding its accessories categories (such as hair accessories, shawls, photography props, dress storage bags, customized packaging boxes, etc.), and set up an "intelligent matching suggestion" module for dresses (online visual matching, AR try-on) to further enhance the customer experience.